Wanna Run A Values-Based Company?

posted in: Culture, Values | 1

This is the first step in a multi-week values discovery journey… and yes, it is to answer the question.

Are you committed to run a values-based company?

Let’s assume you resonate with the idea that Purpose is where to start. [What? You missed that part? Then you better quickly read this first!] We can thus assume that at least you’re interested in running a values-based company.

Okay, I hear you think, but why and what is a value-based company?

Of course you can investigate what Zappos, Ben and Jerry’s, and Southwest Airlines are doing and try to copy that. After all they are all financially successful, values-driven companies. However… your people are not their people, copying really isn’t going to help you much.

Based on significant new research from multiple sources, Richard Barrett creates a compelling narrative about why values-driven organizations are the most successful organizations on the planet. According to Barrett, understanding employees’ needs—what people value—is the key to creating a high performing organization. When you support employees in satisfying their needs, they respond with high levels of employee engagement—they willingly bring their commitment and creativity to their work.

A lot of companies claim to be values-driven. They publish their values and use them in marketing messages. However, this does not necessarily mean their values guide decision-making and behaviors company-wide on a day-by-day basis. Values imposed on an organization by its executive management will not create the engagement and success you are looking for.

And that’s why answering the question is step 1: Deciding you want to be a Values-Driven Company is not a decision to take lightly. It requires commitment to real values, in everything you do, and by all people. That’s not a ‘low-hanging-fruit’ it will take time to focus on it, it means being more patience with revenues and profits in order to lay the foundation.

Typically that’s “easy to say” if you’re starting a company (…but even then… give it some serious thought before you claim to be value-driven…). If you are however trying to re-align on Corporate Culture, on Purpose, on Values, if you already have an ‘established’ company it might require you to ignore (for a while) the complaining voices from shareholders. Re-alignment takes time and might have an impact on revenues and profits.

CHALLENGE-Change

Are you really up to the challenge?

If the answer is yes (or maybe, or you’re plain simple curious), than come back next week for the second step!

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