Martie Is Not A Monster!

posted in: Culture, Employee Engagement, Purpose | 1

Back in April 2014 I wrote a post Resilience rules! And Purpose is driving it.

It’s a long post (I wasn’t writing that long yet) in which I tried to align my thoughts around Purpose and Resilience. What is their interaction, why are they need, where are they relevant in Business, that kind of stuff. What wasn’t in that post, is “How”. How do you build a resilient company?

Since then I’ve ‘redefined’ resilience -for my self- as ‘the capacity to bounce forward’, and shifted focus to “How” to build Resilience and what role does Purpose play in that.

That’s where Management 3.0 comes into play. Martie is offered in Management 3.0 as a management model. A six-eyed monster with different perspectives on agile management: Energize People, Empower Teams, Align Constraints, Develop Competence, Grow Structure and Improve Everything. [Jurgen Appelo, #Workout pag:42]. And although Jurgen states that referring to Martie’s six perspectives for structuring the content of his #Workout book would only confuse most readers, I believe there’s more to Martie.

That is, if we take a different perspective on Martie.

To me, Martie is a tree (sorry Jurgen, he looks like a tree with 6-eyes…) with branches that represent not just perspectives on agile management, but define the ‘components’ to grow a happy, engaged corporate culture.

Martie as a Culture Tree

Try reading any of these articles on ‘what’ to do to build a more engaged, happy workforce… All aspects can be mapped to Martie’s branches. Some might touch more than one (and I admit, that makes structuring content a little fuzzy sometimes), though there is a clear relation. There’s a clear relation of the perspectives to the engagement levels of people in your organization.

Marties branches - Engagement levels

And what does that have to do with Resilience and Purpose?

The simple answer is this: Because constant change is a fact of life, a company needs to be resilient (bouncing forward) for lasting business success. Resilience comes with a highly engaged, happy workforce. An organizational, non-commercial Purpose is key to people’s engagement.

Purpose Cycle

Note that activities on all branches are needed, if you do not take care of a branch it might die off, impacting what you’re trying to grow, the self-reinforcing circle will be broken.

To create a culture where people feel engaged and happy, which makes your company resilient, making lasting business success sustainable, because you’ll always be able to bounce forward… please consider Martie a “Six Branched Purpose Tree” (it sounds so much better than Monster, I’m sure Martie agrees…).

Marties eye

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